How to make your property stand out – Finding your authentic point of difference
It is a competitive world out there; landlords and estate agents are fighting tooth and nail for every square inch of property that they can get their hands on. You need to make a lasting impression to prospective tenants by being creative, so how you present your investment will make all the difference.
Let’s start with one of the most important aspects – who will you be targeting? Well, that depends on mainly two criteria’s’ – the size of your home and its location.
If your property is in the suburbs, your potential client could be somebody looking for a bit of peace and quiet, which we all need from time to time, don’t we? On the other hand, perhaps it’s a family searching for somewhere safe, to feel secure knowing the little ones can walk to the local school or playground.
Alternatively, could you be looking for the metropolitan life of the inner city? Who doesn’t love a bit of retail therapy, the chance to hit the bar scene or catch a late-night movie? If you’re surrounded by activities, places to go and people to see, it can make all the difference.
Focusing on your own investment, just think of what you can bring to the table. Little features like highlighting how close they are to a bus route or the nearest hospital could really impress a prospective renter, making your property the number one choice!
Atmosphere is everything, for example, a cosy arrangement with the sofa pointing towards the TV and fire may appeal to a family, as they envision being curled up under a blanket, watching re-runs of their favourite shows. For a retired couple looking for peace and quiet, a tidy and presentable kitchen playing classical music in the background could be a nice touch, creating serenity and security from the comfort of the home.
The next priority is visual display, because how you present your property on the market is key.. A picture can speak a thousand words so make sure yours is saying the right thing; the accompanying description has to be neat, precise and highlight key features.
In order to entice viewings, your property photographs need to capture the light and mood of each room, helping breathe life into this space. Ideally, each photo should be crisp quality, taken from different favourable angles with a creative flair. Better yet, why not stand out against competitors with a little helping hand from virtual reality. Prospective tenants will benefit from a virtual video tour, this interactive feature could be just the thing to seal the deal.
After nailing the sales pitch online, leading to prospective enquires about viewing the property (could be a family, couple, student, retiree – so many seek rental properties these days!), now you face the final hurdle before handing over the keys.